THE STORY
THE BRAND
THE EXECUTION
The universal behavior

Everyone screenshots.

5,400
Screenshots per Gen Z, per year
The paradox

Saved, then untouched.

Tweet about screenshot hoarding

Psychologists call this the "screenshot-as-intent phenomenon": saving information or inspiration feels productive but rarely translates to action.

The insight

Graveyard of intents.

The save is the only honest action on social media.
No audience, no likes, no signal back. Just a person, alone, saying: "I want this."
The opportunity

Billions of lost desires.

Zero products closing the "doing-gap".

Pool
Introducing

Random Memories

Turning the desires, dreams and wishes of strangers into reality.
The format

Person-first storytelling.

Person → Untouched Desires → Pool Experience → Memory
The mechanic

Spotify Wrapped in a lived,
shared & filmable experience.

Personal data → insight → experience → share.
The brand layer

5% of content.
100% of the brand.

Random Memories isn’t competing with UGC for installs. It’s making every UGC ad convert better.
The plan

6 chapters. 12 weeks.

6 chapters 12 weeks 4 platforms Starts NOW
Chapter 06 — Heavy

ELSA OPEN

A tennis tournament at the Pool House — born from Elsa’s unfulfilled dream of watching a grand slam in person.